Information

We created the branding for an initiative driven by the St Ives Chamber of Trade and Commerce to attract visitors to the town during the December period.

We came up with a character who we hope will become recognisable as St Ives's answer to Santa Claus! A surfing, icicle bearded merman who goes by the name of SiD. The town took SiD to their hearts during the first year of the three year project, even resulting in a chocolate version of him being made by local chocolatiers 'I Should Coco'.

Collateral included a What's On Guide, adverts for local newspapers, an offers booklet, posters and certificates.

The activity was supported by a bespoke website stivesindecember.co.uk

  • St Ives In December
  • St Ives In December
  • St Ives In December
  • St Ives In December
  • St Ives In December