We created the branding for an initiative driven by the St Ives Chamber of Trade and Commerce to attract visitors to the town during the December period.
We came up with a character who we hope will become recognisable as St Ives's answer to Santa Claus! A surfing, icicle bearded merman who goes by the name of SiD. The town took SiD to their hearts during the first year of the three year project, even resulting in a chocolate version of him being made by local chocolatiers 'I Should Coco'.
Collateral included a What's On Guide, adverts for local newspapers, an offers booklet, posters and certificates.
The activity was supported by a bespoke website stivesindecember.co.uk